Emily The Brand Maven

EMILY

TULLY

The business branding

maven

Hello Friend

I'm Emily

With over a decade of mastering the art of business growth, marketing magic, brand wizardry, and product pizzazz, I've teamed up with big players like Hackensack Meridian Health as well as plucky startups. My eye for design and knack for slaying brand campaigns have sprinkled success in different fields. Let's link up and brainstorm how I can sprinkle some stardust on your brand!

mission

To elevate brands by giving them the distinct personality they deserve

favorite works

portfolio

Afters

theaftersparty.com

Afters Skincare

Indie Skincare brand aimed at the “party scene”

PROJECT DELIVERABLES: Logo, Website, & Product Design. 3D Renders of Product Packaging. Brand “Bible”. Mission, Vision, & Values. Slogan.

Afters

3D Colorful Glowing Gradient Torus Hemisphere

skincare for after the after party

Afters

“SLICK” PRODUCT DESIGN

THE BOTTLE

The cleanser will be stored in a 6.4 oz Boston round container with a black pump top. The label will be glossy and feature foil ink.

THE BOX

The box will have a matte black finish, with white UV gloss for the logo and design elements, while the ingredient text and FDA compliance details will be in plain matte white ink. The interior will be holographic tie-dye.

Fully FDA compliant labeling
Follows Brand Guidelines
Eye-catching design

Afters

alwaysthinkcomfort.com

Always Think Comfort

Palliative Care agency located in New Jersey.

PROJECT DELIVERABLES: Logo & Website Design. Brand “Bible”. Mission, Vision, & Values.

Advertising Agency Designer Writing Plans on Notebook

Wine Glass Filled With Clear Liquid on White Surface

Brand “Bible” Excerpts

Current Mission

logo

To provide high quality pain and symptom management to patients and to provide education to healthcare professionals that will improve the quality of pain management in facilities all across the United States of America.

Proposed Mission

To provide compassionate and holistic care to our patients, and to provide education that will drastically improve the quality of life for palliative and pain management patients in our community.

A mission statement should always serve to INFORM, FOCUS, and GUIDE the reader.

The initial alteration in the mission statement informs the audience about the care provided: "compassionate and holistic". These terms evoke feelings of calmness and trust, particularly concerning healthcare professionals. The term "holistic" aligns with the palliative care approach, guiding the audience toward the understanding that Always Think Comfort is dedicated to delivering top-notch care.

Deleting "provide education to healthcare professionals" was crucial, as it was limiting and inaccurate. Replacing it with "provide education" enhances focus and clarity, emphasizing that Always Think Comfort educates not only healthcare professionals but also other stakeholders like patients, their families, and clergy members.

Including "quality of life" highlights a fundamental aspect of palliative/pain management care. Removing "United States of America" and inserting "our community" was necessary as Always Think Comfort is still establishing its presence nationally. Mission statements reflect the present, while vision statements project the future. The term "community" promotes inclusivity and fosters a sense of security in the reader. Establishing trust is paramount when crafting a mission statement.

The new logo features six hearts interconnected within a circle. Each heart symbolizes a fundamental aspect of palliative care medicine: medical, nursing, psychological, social, spiritual, and cultural.

The circular arrangement of the pillars signifies Always Think Comfort's comprehensive approach to care delivery. The brand name is prominently presented in a clear sans-serif font for easy readability. The calming color blue was selected due to its proven soothing effect on individuals.

Upon examining the provided graphics, various logo display options are apparent, with the heart circle serving as a versatile icon for web design. The heart emblem is set to become synonymous with Always Think Comfort, ensuring strong brand recognition.